How to Promote Your Business Online in East Lansing Michigan

There are so many people in East Lansing Michigan who have online businesses. However, their businesses are not profitable. If you are among this group of people, you must learn how to promote your business.

Internet marketing is competitive. You are competing with international companies. So, use the best internet marketing strategies. It will save you both time and money. And you will make a lot of money in the process.

Here’s how to promote your online business in East Lansing Michigan.

Social Media Marketing

Why use social media marketing? It is cheap. And it is fast. In fact, billions of people use social networking sites. They use them to keep in touch with their loved ones.

Business owners use social media to promote their products and services. They pay for ads on these websites. And they drive traffic to their websites.

Paying for ads on social media cost a lot of money. So, you must know how to write quality ads. And build your email list in the process.


Blogs are popular. They are cheap and simple to create. In fact, you can create a blog for free. And it is easy to rank a blog in the search engines.

Successful blogs have quality content that is optimized for the search engines and is easy to read.

If you have decided to use blogging, create a professional blog. Use a reputable hosting company to host your blog. Hire a reputable writer to write your blog posts if you are not good at writing.

Search Engine Optimization

What is SEO? It is the process of ranking blogs, videos, web pages, and web pages in the search engines. SEO takes time. If you are going to use SEO to promote your online business, you must be patient.

To be successful with SEO, search for the right keywords. Look for keywords that have low competition. And make sure that they have high monthly searches.

Once you have the right keywords, use the keywords on your content. Include a keyword in your blog post title and the first paragraph of the post.

Video Marketing

What are the most popular websites? Social networking sites. They get millions of visitors every day.

Social networking sites are free to join. And it is easy to rank videos on these sites.

Create quality videos if you want to be successful with video marketing. Do not copy other people’s video. Create original and informative videos.

These are the best ways for promoting your online business in East Lansing Michigan. Choose one marketing strategy mentioned above and master it.